Description
In September 2023, I created the ScripTrac brand, a disruptive data solution that helps Life Sciences get in touch with busy NP, PA and APP prescribers. A sister service to SharePath, this identity dovetails nicely with the Health-Scripts® family of brands.
Roles
Brand Strategist
Creative Director
UX/UI Designer
Developer
Graphic Designer
Links
Logo
Separate but related, the glyph’s shape is derived from the SharePath logo. Drawing a distinction with color and purpose, this ‘S’ glyph conveys connection — between two data points, partners, or locations.
Photography
Photography features portraits of seemingly ‘found’ clinicians, smiling at the camera in clinical environments. Compelling images of liquid information, in branded colorways, symbolize the flow of data from ScripTrac™ to partners and clients.
Website
A custom WordPress theme with full site editing capabilities, custom fonts, and custom templates for multimedia headers was developed.