Description
PediaMed is a commercialization services company exclusively focused on Pediatric Pharmaceutical, Biotechnology and Consumer Healthcare products.
Roles
Brand Strategist
Creative Director
UX/UI Designer
Developer
Graphic Designer
Links
Logo
An abstracted, lower-case ‘pm’ glyph transforms into a character with the addition of smiling eyes and a mouth. This joyful little critter resembles a frog, and is a glyph representation of the brand’s frog mascot, Freddy.
Photography
Photography features delightful interactions between clinicians and child patients. Images featuring children laughing and
playing showcase a healthy lifestyle resulting from using PediaMed™ products.
Illustrations
Flat cartoon illustrations and accents are a key component of the PediaMed identity. They lend a softer, whimsical touch and convey interactions between clinicians, children, and parents.
Mascot
Freddy the Frog, PediaMed’s beloved mascot, can be used to convey a wide range of emotions, and makes everything a bit more fun!
Website
A custom WordPress theme with full site editing capabilities, a custom font set, and bespoke templates for multimedia headers was developed.
