Description
I created branded event and training solutions for the Pepsi Bottling Group from 2002 to 2004 (now the Pepsi Beverage Company, a subsidiary of PepsiCo). My responsibilities included creating/producing marketing materials, presentations, attending Pepsi Bottling Group meetings (as part of the technical support team), and managing the design and production teams.
Roles
Art Director
Motion Designer
Illustrator
Project Manager
PBG AOP Meeting
The PBG Annual Operating Plan event annually hosts an average of 600 people each year. Project responsibilities included design and production of printed materials (which conveyed initiatives in a branded, coherent package), presentations, animating Flash displays, and coordinating suppliers.
Delivery Excellence University
This was the first cohesively branded driver education program run by PBG. I branded it with a focus on custom, vector-based truck illustrations, and created all printed materials and presentations. The illustrations created here have enjoyed continued use in sales and marketing materials despite the end of the training program.
Next Horizon
This annual leadership meeting hosts about 500 people every year and needed a unified brand to drive sales for the next year. Responsibilities included designing and producing all printed materials, presentations, designing and setting up the trade show booth, and coordinating suppliers.
PBG Flexible Work Program Logo
PBG’s Flexible Work Program enabled employees with families or tough commutes to shift their schedules to accommodate their lifestyle. The logo visually represents the program well and effectively integrated with the existing PBG logo.
Campus Development Logo
PBG’s IT Department spearheaded a recruiting initiative on college campuses. Marketing materials consisted of a table wrap and banner with a bright, youthful appeal.
