Description
The 2022 rebranding effort for the Midtown Raleigh Farmers’ Market included a new logo, brand identity, printed collateral materials, market/vendor photography, and a custom website. The website utilized WordPress as a CMS and a custom block theme enabled the market manager to showcase its vendors and recipes.
Roles
Creative Director
UX/UI Designer
WordPress Developer
Graphic Designer
Illustrator
Photographer
Links
Dust off your granny’s farmers almanacs, it’s time for some instant nostalgia.
While not the oldest farmers’ market in the Triangle, this nostalgic logo treats the Midtown Farmers’ Market as if it’s over 100 years old.
The new brand is rooted (this is punforgivable) in seed catalogs/packets from the late 19th century, and hearkens back to a simpler time. Vintage engraving-style illustrations and a stained paper backgrounds lend authenticity.
A custom WordPress theme for a unique farmers market.
A custom WordPress theme was developed specifically for the Midtown Farmers’ Market, and contains two custom post types: Vendors and Recipes. The theme is designed to take full advantage of the flexibility of the block editor, with the ability to create dynamic landing pages with endless layouts. Third party tools were integrated to allow for quick changing of an unlimited selection of Google Fonts, custom layouts, a MailChimp signup form, and a Google reCAPTCHA contact form.
