Description
In early 2023 I refreshed the Plum Naked brand, which included brand repositioning, new brand/social media strategies, developing a new Shopify theme, developing a new WordPress website for wholesale orders, and creating an outrageous ad campaign concept.
Roles
Brand Strategist
Creative Director
UX/UI Designer
Shopify Developer
Graphic Designer
Illustrator
Links
Consumer Website
I developed a custom Shopify theme with multimedia headers to provide a more compelling experience and a static navbar to ease navigation. Layouts and messaging were updated to highlight brand differentiators.
I created new product images and composites using excellent new stock images to showcase an active lifestyle and breath new life into the brand.
SOCIAL MEDIA
Execution
I created social media post concepts for Instagram, Facebook, X (Twitter), and TikTok based on the concepts presented below.
The goal was to create inspiring, funny, and compelling content while showcasing natural ingredients and settings.
I diversified posts using distinct content in a variety of visual styles:
- Joke posts with a fun plum character to tell corny plum jokes
- Fact posts conveying the benefits of Plum Naked’s 100% natural lip balm
- Naked posts, where we weren’t shy about getting cheeky and baring it all
- Trending posts to ride the coat tails of weekly news & events
An average increase of 23% in engagement per post was observed over a six month period.
These samples represent a cross section of posts, each catering to different facets of the Plum Naked audience.
