Description
PediaMed is a commercialization services company exclusively focused on Pediatric Pharmaceutical, Biotechnology and Consumer Healthcare products. I assembled this brand from concept to execution to straddle the whimsical while remaining credible in the clinical pharmaceutical space.
Roles
Creative Director
Brand Designer
WordPress Developer
Visual Designer
Links
Logo
An abstracted, lower-case ‘pm’ glyph transforms into a character with the addition of smiling eyes and a mouth. This joyful little critter resembles a frog, and is a glyph representation of the brand’s mascot, Freddy.
Photography
Photography features delightful interactions between clinicians and child patients. Images featuring children laughing and playing showcase a healthy lifestyle resulting from using PediaMed™ products.
Illustrations
Flat cartoon illustrations and accents are a key component of the PediaMed identity. They lend a softer, whimsical touch and convey interactions between clinicians, children, and parents.
Mascot
Freddy the Frog, PediaMed’s beloved mascot, can be used to convey a wide range of emotions, and makes everything a bit more fun!
Website
A custom WordPress theme with full site editing capabilities, a custom font set, and bespoke templates for multimedia headers was developed.
